CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas. With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions. At CloudCamp, you are encouraged to share your thoughts and experience in several open discussions, as we strive for the advancement of Cloud Computing. End users, IT professionals and vendors are all encouraged to participate.

The Software Defined Data Centre - will SDDC change the way we migrate and deploy applications in the cloud?

Proponants of the Software Defined Data Centre say they have the potential to be both truly revolutionary and safely provide the capabilities enterprises need in the cloud. Claiming software defined data centres can free an application completely from it's physical infrastructure allowing for a wide scope of uses including deploying, managing, storing, computing and networking myriad business applications in the cloud.

Of course bring along your cloud questions and opinions, you'll have the opportunity to voice them.

As always the unconference will provide vendor neutral unbiased expert opinion, answering questions and discussing issues in a fun and educational way, along with the opportunity to network with cloud users, consultants and vendors.  It is a forum where you can get your cloud questions answered in a unbiased way and meet people with real cloud experieince.

We keep vendor sales pitches to a minimum by giving the audience 'red cards' - if you don't like what the speakers are saying send them off!

The Venue

• The Crypt , St James Church, Clerkenwell Close, London, EC1R 0EA.
• http://www.jc-church.org/findus.htm

The Agenda

Registration, beers and networking from 6pm

Kick-off 6.30pm

• Introduction to CloudCamp Simon Wardley, Leadging Edge Forum.
• Lightning Talks;

1. Chris Swan, CTO, CohesiveFT. 'The software defined data center is built on a (multi layered sandwich) model which is old by IT standards, so why don't we have it already?' - The answer lies in automation (and the availability of underlying APIs to achieve automation). Not all virtualisation layers are (or were) created equal, and so some areas have been more amenable to automation than others.
2. Rob Tribe, Nutanix. 'Embarrassingly Paralle Systems and the Rise of Cloud-Scale Computing' - how next generationenterprise data centre architectures are being influenced by hyper-converged, shared-nothing techniques delivering platforms of unprecedented scalability.
3. Nimit Shishodia, eCodeNetWorks.'Why run a configured network when you can program it'
4. Kuan Hon, Cloud Legal Project, CCLS, Queen Mary, University of London, discusses 'How data protection regulators' guidance on cloud use is frankly unworkable, and why physical infrastructure location still matters, though it shouldn't.'
5. Ed Hoppitt, Business Solution Architect at VMware. 'Avoid becoming a IT Shipwreck' - with more and more of IT being abstracted away from the complexity of hardware, Ed Asks a few quetsions about what happens if we don't take the journey to a Software Defined Datacenter.
6. Gregg Ferro, Architect at Ethereal Mind.  'SDN and Tomorrows Reality' The brutal reality of SDN is that it's still coming. We've got pieces of the technology but you won't get what you need for a year, probably two. Here is why...
7. Robb Kimmer, Global Solutions Architect Virtualisation and Cloud at Dell. 'TBC'
8. Sam Johnston, Director Cloud & IT Services at Equinix. 'Building the software Defined Data Centre Platform'

• Unpanel - cloud experts volunteer to join the panel to answer questions from the floor
• Unconference - an opportunity for everyone to further discuss the topics surfaced in the unpanel that require further discussion.
• From 8:30pm: Networking, drinks and pizza
• 9:30pm close